Photographer Alena Nikiforova knows about the power of milk. It’s a multi-purpose product that can be used in coffee, or as a face cleanser, or to treat mild sunburn. And occasionally, it can be thrown at models.

If all products were advertised this way, consumer spending would certainly go up. Except I don’t know how sexy hurling germ-killing Toiled Duck at innocent models would be. We won’t know til we try.

More images from Alena’s “Telki” series at The Behance Network. Alena also experiments with models and coloured water.