Austrian economist Joseph Schumpeter had a theory says that when the economy is floundering as it is now, innovators will lead the recovery. And a British entrepreneur is out to prove that theory with Reason, probably the most simple, unique, and perfect washing machine in the world.
This washing machine has two reservoir pods containing 1.5 liters each that automatically dispense the right amount of detergent and softener depending on the weight of your filthy laundry (it accepts a maximum of 10 kg), making it economical and eco-friendly. Simply pull out the drawer-like drum, drop in your laundry, push one button, and walk away.
The first batch of 200 individually handmade and numbered machines were sold in the UK via an online auction in February. More auctions inEurope, USA, and Japan will follow.