Brands are forever trying to insinuate themselves into our lives. GoPro cameras are attached to practically every limb of extreme sportspeople these days. Felix Baumgartner would not have reached the stratospheric heights that he did in Redbull Stratos without the financial backing of the Austrian energy drinks company. Internet search giant Google want you to wear their geeky glasses.
Italian graphic designer Roberto Vergati Santos wondered what it’d be like if our favourite superheroes were sponsored by popular brands. Some of his associations are skin-deep: Hulk’s green complexion is a good fit for Monster Energy drink and Wolverine’s Adamantium claws matches the brand with the three stripes. Iron Man is seen with the golden arches emblazoned on his chest, but with his problems with alcohol addiction, perhaps sponsorship from a single malt whisky brand might be a tad more appropriate.
Have a look at Santos’ Sponsored Heroes after the jump.
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