During a typical day we interact with countless brands. Many of us might not notice these interactions, but I certainly am made aware of them when I rock up to the traffic lights in my rattletrap hooptie and idle next to a Porsche Boxter. I wipe the tears off with my Woolworths tie, flip another Marlboro into my mouth, and get out of my car. I stroll over to the driver, casually knock on the window, and as it rolls down, I politely ask him/her for their Patek Philippe watch, Armani sunglasses, and Macbook lest I shoot them dead. Bravado turns to disappointment as they usually laugh and drive away, mentioning how funny and well-spoken vagrants are becoming these days. But I digress…
A woman named Jane decided to chronicle the interactions she has with different brands during a typical Friday from the time she got up to the time she went to bed. See it below.
What would your brand timeline look like? Drop us a comment and let us know.