Dear readers, you may have noticed some Nike advertising on the blog in the past few days. If you’ve clicked on a few of those adverts then please accept our thanks for we shall be able to afford beer, breath mints, and dog food (we have two flying puppies).
In these ads, you’ll recognize pretty-boy footballer Cristiano Ronaldo who will soon be visiting our South African shores for the football extravaganza, the 2010 FIFA World Cup. You may have also noticed the popped collar of that ubiquitous polo shirt he’s wearing. It’s no ordinary polo, for it is the Nike Grand Slam Polo that is made from flat-knit fabric and features a subtle vented collar construction. I have no idea what that means, but it certainly does look cool, and sometimes that’s all you need in life.
To launch the Grand Slam Polo, Nike enlisted the services of British photographer Rankin and athletes like Cristiano Ronaldo, Joe Cole, and Patrice Evra. Have a look at the Bleed Your Colours ad below.