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ALT/1977: Modern Tech Re-Imagined as 70s Gear

Given what we know now, I wonder how many of us would love to go back in time and change a couple of things to the betterment of our lives and that of our families? If there’s one thing you wouldn’t want to do, it’s to kill your grandfather, for you then wouldn’t have been born, and consequently would not have been able to go back in time to kill your grandfather. I believe this sticky point is called the grandfather paradox.

Anyways, it seems digital artist Alex Varanese from San Francisco has pondered about time travel and decided he’d grab all the modern 21st century tech around us and zap back to the late 70s, where he’d re-design all the gear, sell it, and make a bazillion dollars. He took four popular consumer products – an MP3 player, a laptop, a mobile phone, and a handheld game console – and created a set of spectacularly retro print ads to advertise them as if they had been designed in the late 70s. The set is called ALT/1977: WE ARE NOT TIME TRAVELERS, see it after the jump.

Laptron 64

Pocket Hi-Fi


Microcade 3000

See more of Varanese’s work on

BONUS: You may also like MY DESK IS 8-BIT, Varanese’s vision of what video game might look like if it was a stop motion animation.

[via Behance]

2 replies on “ALT/1977: Modern Tech Re-Imagined as 70s Gear”

Little did anybody know, they actually came from the year 2043went back and gave out samples of technology to different people throughout the 20’th century. Had they not done so, I would not be writing this right now.