So we don’t usually post big brands here, but this is one marketing campaign that has captured our attention. Mercedes Benz is developing a new range of hydrogen-powered cars. Their claim is that the car will produce zero emissions, thus making it invisible to the environment.
As a part of their campaign they have covered one side of the new car in LED lights and placed a Canon EOS 5D Mark II on the other. This recorded footage live and transmitted it onto the LEDs. The effect: an invisible car. They drove the vehicle around Germany and caught the reaction of consumers. Needless to say, it is very impressive!
We won’t be seeing one of these cars in the near future as the costs will be prohibitive to most consumers. It is likely only to be put into production by 2015.
[via Digital Trends]