Carousel is a Dark Knight-inspired short film created to celebrate the impending arrival of the Philips Cinema 21:9 LCD, the world’s first cinema proportioned television screen.
Coincidentally 2 minutes and 19 seconds long, Carousel shows an epic cops-and-robbers shootout that is frozen in time. As the ad plays out, the camera moves through the frozen scene revealing different parts of the story. Check it out.
Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.