Seiko has been manufacturing watches for over 90 years. This little video entitled Art of Time highlights the skilled craftsmanship and precision that goes into creating their time pieces.
It’s a Rube Golberg contraption reduced to a size that could fit on a work bench, a stark contrast to some machines that could fill a large studio. Seiko’s machine includes 1200 parts, with some as small as 0.7mm, and the setup reportedly has been a year in the making. Arguably the machine requires human intervention to get to its conclusion, but I suspect that’s a nod to the Grand Seiko watches and movements that are still built by hand. Check out Art of Time below.
And here’s a behind-the-scenes look at how the video was shot.