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Tag: Red Bull

If Superheroes Were Sponsored by Brands

Brands are forever trying to insinuate themselves into our lives. GoPro cameras are attached to practically every limb of extreme sportspeople these days. Felix Baumgartner would not have reached the stratospheric heights that he did in Redbull Stratos without the financial backing of the Austrian energy drinks company. Internet search giant Google want you to wear their geeky glasses.

Italian graphic designer Roberto Vergati Santos wondered what it’d be like if our favourite superheroes were sponsored by popular brands. Some of his associations are skin-deep: Hulk’s green complexion is a good fit for Monster Energy drink and Wolverine’s Adamantium claws matches the brand with the three stripes. Iron Man is seen with the golden arches emblazoned on his chest, but with his problems with alcohol addiction, perhaps sponsorship from a single malt whisky brand might be a tad more appropriate.

Have a look at Santos’ Sponsored Heroes after the jump.

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Report Back: Mass Effect 3 Launch Party

Thanks to some very nice folks up at Mweb Gamezone (thanks, @mwebgmz!), Kalahari.com (thanks, @kalaharicom!) and EA South Africa (thanks, @EA_southafrica!), I was fortunate enough to be invited to the launch event for Mass Effect 3 (the review will be coming your way soon!) on the 9th of March. The event was sponsored by Mweb Gamezone, Kalahari.com, Gamersgate, EA South Africa, Red Bull, Samsung, and Rectron. If you’re not one of the approximately fifty guests, PR people, press, and general VIPs who were invited, then here’s a rundown of what sheer awesomeness that you missed out on. Yes, I’m telling you all this to make you jealous.

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Red Bull: The Art of Flight

Flight is just not for the birds. Airplanes do it too, so do sky divers, and BASE jumpers like it as well. And according to Red Bull, snowboarders are big proponents of it too. The energy-in-a-can company has joined forces with Quicksilver to create a movie that follows a bunch of powder-obsessed sportsmen madmen as they travel the world and take their passion for snowboarding to greater heights.

The film is called The Art of Flight and this is the official trailer. It’s snow porn at its finest, enjoy.

The Art of Flight is set to release in September of this year.

[via Bangers and Nash]